According to a recent report from the Motorcycle Industry Council… total motorcycle sales (including scooters) dropped from 2009 to 2010 by 16 precent. That’s about 82,000 fewer units sold in 2010. The biggest loser is what they call “off-highway” motorcycles which dropped a whopping 23 percent. (Ouch… that can’t be good news for my friends at Transworld Motocross Magazine!)

I guess the economy can be blamed for some of the collapse but I think a lot of it can also be attributed to the fact that the insane bandwagon that everybody was jumping on 2 years ago has come to a screeching halt. A lot of my self-proclaimed, badd-ass, Harley card carrying friends from that time period no longer even own a bike… and many that still do own one have not had it out of the garage since then.

Honestly… I’m kind of glad to see the “I’m a biker because I Watch American Chopper” crowd go away and leave the industry to the actual riders. Yes… the gravy train loads of money are probably gone but we might just be back to reality while the “what’s the next greatest thing” crowd is on to the next fad. Ahhhh… that feels kinda nice to me.

6 responses

  1. Pingback: Tweets that mention Ahhhh… That Feels Kinda Nice To Me « Swag’s Rant -- Topsy.com

  2. I have noticed the same trend around here. It seems when a lot of the folks defaulted on their mortgages, they also defaulted on their motorcycle loan as well.

    I noticed today that there are a lot of used motorcycles with less than 2,000 miles on the clock showing up in showrooms these days as well.



    January 22, 2011 at 9:19 PM

  3. Very interesting. Now might be a good time to “stock the barn” if you will. I’m sure there are some sweet deals out there from folks needing to unload.

    January 23, 2011 at 5:35 AM

  4. Although I have some sympathy for that sentiment I also think anyone who rides (or has ever ridden) is generally a strong supporter of riding – and we can use every one of those folks we can get in this day of elevated government interest in our pastime/hobby/life style.

    Having said that there are some good deals out there if one has the wherewithal to stock the barn as Lady R suggests.

    January 23, 2011 at 10:43 AM

  5. Couldn’t disagree more… I can name 4 guys off the top of my head who bought Harleys a couple years ago… had never ridden before… Bought every piece of HD clothing they could afford… And now have either sold their bikes or they are rotting away in a garage. And of course for a couple years they were billy-bad-ass bikers. Maybe it’s just me but those kind of people should not let the door hit them in the butt on the way out… regardless of how much money they dropped in the industry.

    January 23, 2011 at 12:29 PM

  6. Amen! A bike and 500 miles does not make you a biker.

    January 23, 2011 at 12:38 PM

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Google photo

You are commenting using your Google account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s